Saturday, February 18

Open Letter to the Telecom Companies

Dear Smart, Globe, and Sun (in no preferred order),

I own three SIM cards – one from each of you. Since I cannot afford two more cellphones, I have to switch into three numbers using one phone. This is obviously inconvenient, especially to a professional and renowned puzzle-maker (boggler) like, ehem, me.

I am writing this very formal letter addressed to your most gracious telecom companies because I am a religious user of all your services ti gapati ko nga kinanglan niyo ko pamati-an. For a long time now, you have made me and millions of other cellphone users avail of your respective unlimited texting (even calling) promos. Nalipay guid kami nga minilyon nga texters. Tanx!;-)

But I am wondering – these unlimited/nonstop promos of yours have become very popular and successful – why aren’t you picking up from there and making these unlimited services, regular? If you have allowed us to send 300 messages with 30 pesos, why not allow us the same thing even if we use regular load (kag indi na kami magpalanog-a sa pa-register)?

Puwede man lang gali nga maka-usar kami sang serbisyo niyo sa barato nga presyo. Ti puede man siguro nga himuon niuo ni standard mode of service, indi bala? Say, a subscriber loads P50 and then text for 5 days, without limit, without registration. Or if that’s not good for your glorious profiteering, then charge 5 cents for every SMS. (And cheaper call rates, too!) I sometimes grow tired of waiting for that clock to strike 11 and for that message that confirms my invincible power to text 1,000 SMS a day. Please, paminsara niyo guid maayo ang brilliant suggestion ko.

And if you’re asking why should I use three SIMs, you just have to review your ever-so-creative marketing genius because you know very well the answer. I shall remind you that your unlimited promos apply only to users of the same network. Smart-to-Smart, Globe-to-Globe, Sun-to-Sun. Sometimes it makes me predict that this “network choice” will lead to a Great Divide among us Filipinos, and a civil war. Dali lang, bawi-on ko ang civil war. Hehe.

I therefore request your honorable company executives to serve as examples for national reconciliation. I am requesting you to join forces and launch a “United Unlimited Service” – one that is affordable, reliable, and not network-exclusive. Consider also my suggested name for this phenomenal unity among networks – “U2” (for the two U’s – united and unlimited), which is the namesake of one of the best rock bands in the world, a personal favorite of mine.

From there will come a day when all your services are inexpensive, and Filipinos are not caught in between a commercial cold-war between cellphone networks – a day when we can text to Smart or Sun or Globe (or TM or TNT or AMP) biskan san-o, biskan di-in.

I assure you that the moment you respond positively to the abovementioned requests (which I strongly believe is shared by all cellphone users in the same national dilemma), you shall be highly appreciated. It will be an unparalleled convenience to the Filipino people, which you serve. (Service is your business, right?)

Your immortal subscriber,


(This essay was published in page 24 of the Wesneco Torch February 2006 Magazine)

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